What are Digital Marketing Funnel ?| Stages of Marketing Funnel
What are Digital Marketing Funnels? : Digital Marketing Funnel is the strategy and a structure in which you make the sales funnel strategy to grow your business rate. The Digital Marketing funnel is built in several steps. The objective of creating a sales funnel is to upgrade your costumer’s business. This is totally a game of hook and bait. The funnel helps us to reach the right people at the right time it will save your time as well as money. The first question that knocks your mind after reading about sales funnel will be how to build a sales funnel from scratch? This post unveils some of the Digital Marketing Funnel strategies that are a must for creating an effective sales funnel.
Understanding of Audience perspective
Understanding your customer’s perspective is quite important. Identifying the target audience that you see as your potential leads is a smart move. Once you have finalized the custom audience, approaching them for getting hot leads and creating the lookalike audiences for more benefits follows the sequence.
The next step is to understand the motive of your campaign that why you will be running that ad. If you want to market your brand, then an awareness campaign, or if looking for prospective customers, then a lead generation campaign will do. And you have to do your movement smartly so that you can achieve the best result at a reasonable price. Digital Marketing Funnel campaign will help you out to increase the ROI (return on investment) of your business and it converts your targeted audience.
SEO (search engine optimization)
Working organically by creating an engaging blog, or having an informative website for your business is again a good place to invest. You have to make sure that it ranks in SERP. As you start gaining traffic, you are also building up your brand in the market which will help it in the growth. You have to write effective SEO-optimized contents by using keywords properly. Through creating a sales funnel and working as is it designed there are the possibilities to get better and effective results.
SEO (search engine optimization) is your main wellspring of natural web traffic and leads, and seemingly serves most phases of the purchaser’s excursion. It’s by utilizing SEO that your site will appear on page one of search results—and 93% of online encounters start with a search engine.
Stages of Digital Marketing Funnel
Top of the funnel
The main motive of creating the sales funnel is to generate good revenue by smartly investing your money. The funnel contains three parts – Top, middle and bottom. The top of the funnel contains that how you can increase the daily reach of your website. By running a Pay per click campaign, you can try it organically through search engine optimization. Or you can be active on social media and from there you can convert people on your website.
Middle of the funnel
The middle of the funnel is the most important part of the whole funnel. Here, you have set all your assets ads and ad copy alongside planning out the daily budget and schedule. As the market is competitive, keeping an eye on the competitors is a smart move. You have to make your strategies better so you can beat your competitor. Creating engaging posts on social media – through asking reviews, sharing a knowledge update or running a quiz related to your product are some of the ways.
Bottom of the funnel
The bottom of the funnel is where you have something to attract the clients on a regular basis and pull them to have a business with your brand. Promotional offers, discounts, customized solutions are some of the ways to add up new clients. You have to show them how you are doing differently than others. All these things will help a lot to attract your audience. Once you win the trust of the clients by delivering quality work at a consistent pace, you have earned a client for your life!
So the goal for creating the sales funnel is not just a one-time deal but it’s designed to keep the client for many more years to come. Embracing the trending digital marketing funnel ideas will be effective as it will help you to bag new clients and retain existing clients for the next financial year. So the conclusion is if you are a digital marketer and are still unsure about creating the right sales funnel strategy, you are probably running the wrong business.